Basically, it is a process optimizing a website to gain top positions on search engines for various keywords. SEO is the main way to drive traffic on your website.
Meta tags and headings are the main 'tags' that will attract a search engine to put our website somewhere in the result list. The meta tags, headings and links on the website have to be related to each other the in other case it won't work.
"The term used to describe the marketing technique of preparing a web site to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a web site, including the content and structure of the web site's copy and page layout, the HTML meta-tags and the submission process."
- www.clixmarketing.com/definitions.htm
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